Here is the outline the second conversation:
1. Movement to an emphasis on large group participation only makes it easy for people to go unnoticed.
2. Measure more than who is coming in the door and who is leaving. The most undervalued and mismanaged aspects of church membership are assimilation and retention.
3. Leverage technology to make assimilation less intuitive and more systematic. Drive social media activity toward a measurable outcome.
1. Lifecycle of Church Membership (Part 1 of 6)