filling in the blank and social networking

recently i presented a conversation at the local rotary club on the impact of social networking.  rotary, like many local networking groups/civic clubs they are facing a radical shift in answering the “why” of their existence.  in large part because of the way the world has turned.  in a recent conversation at the weekly meeting members were broken into smaller affinity groups.  the outcome was a common question:  what value does being a member of ______ (you fill in the blank) add to your life?  its a question that many are asking.  what do you think?