for all the tech, community is personal

chris brogan tweeted about this article by jon burg on the tension between technology and behavior.   here’s a clip from the article…

Social(media) is in it’s infancy. Our forward progress will not come from technology progress alone.  We are on the cusp of gaining unparalleled insights into what makes people and communities tick.  We likely will not know what to do with some of these insights at first.  But I can tell you that the answer won’t come from an algorithm alone.  It’s time to start studying our numbers as the people they are.

its fascinating to see bobby mcferrin help us understand our commonality.  amazing video…and astute observations at the conclusion. really interesting stuff.